RESUME
EDUCATION
San Diego State University, San Diego, CA Expected May 2017
Bachelor of Science: Business Administration (Marketing) | 3.6 GPA
Berlin School of Economic and Law, Berlin, Germany March-August 2016
Marketing: Semester abroad | Erasmus+ Scholarship
EXPERIENCE
Digital Marketing Consultant: Anderson Family Catering (Individual) August 2016 -Dec. 2016
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Prepared and created a marketing brief in which online/digital networked marketing recommendations were made.
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Determined and selected customer segment based off demographics, psychographics and technographics.
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Analyzed current user experience through SEO audit and the optimization of digital assets (e.g. Google+, Facebook, Instagram)
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Developed an optimization plan to capture consumers’ attention and interest through the identification of relevant content and contextual placement opportunities, off site and onsite.
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Created a performance analysis plan for each proposed recommendation as optimized through user search/discovery, exploration/engagement and commitment/advocacy.
Marketing Consultant: Prada, Zara, Armani (Group) Oct. 2016 -Dec. 2016
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Analyzed international distribution and promotion/advertising factors related to the three brands.
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Investigated the factors such as positioning, targeting and segmenting that determine brand’s place on Interbrand’s 100 highest global brand equity list.
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Developed a cross-comparative visual to summarize findings.
Marketing Consultant: Jenny Craig (Group) August 2016 -Oct. 2016
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Conducted in depth research of company’s internal and external environment (e.g. brand product and position along with political/legal, cultural, micro/macro- economic, technology/infrastructure factors) that affect expansion into global markets.
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Identified elements Jenny Craig would face when attempting to expand into Egypt, Mexico, Germany, and Indonesia.
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Determined which global market was most likely to succeed through environmental analysis.
EMPLOYMENT HISTORY
MIHO Company Oct. 2016-Present
Caterer
Fairmont Grand Del Mar Sept. 2014-Jan. 2016
Explorer’s Club Attendant
Chausseehaus Summers 2012-2016
Server (Darmstadt, Germany)
Lake Murray Café Sept. 2014-Jan. 2015
Hostess
Nordstrom Rack April 2014-July 2014
Merchandise Support Team Member
Dance and Company Sept. 2009-June 2013
Assistant Dance Teacher
Scripps Ranch High School Dance Company Sept. 2012-June 2013
President